Grinding.
Verb 1. to wear, smooth, or sharpen by abrasion or
friction
Success doesn't happen overnight. It takes work, dedication, determination...blah, blah, blah.
Let's be real...success comes from shaking up shit and going outside the box!
The Grind Factory Studios had done just that. Known for its competitive pricing and 24/7 availability to accommodate client needs, the company broke its own rules and closed its doors to outside sessions for the first time and focused on one thing: grinding.
The 48-hour Lock-In with core members of the Grind Factory Team had one mission: create new tracks to expand the catalog with fresh, hot music for industry placement and theme songs for Grind Time ATL podcasts other projects. No genre was left untouched! Team members collaborated on song concepts, recorded individual tracks and group tracks. They even turned a simple joke into a freestyle brainstorming session for product jingles!
Witnessing the team dedicate two days to grinding, working to fulfill the goal of the studio's owner, KTEK, was a testament to the passion found among talented producers, engineers, songwriters, and artists. The team also received support from producers and artists who could not participate for the entire weekend as they stopped in to listen to completed tracks, give feedback, and share their creative energy. At one time, over twenty people were working between the studios!
As the groups worked to reach the same goal, the group split into two teams; the producers and the songwriters/artists. No one worked alone. Producers, M5 and LB Keys, created tracks from scratch. LB Keys live-streamed his work sessions on Facebook days leading up to the start of the lock-in, during the event, and beyond.
The songwriters and artists were seven people deep in the main room listening to virgin tracks, freestyling, and collaborating to develop concepts for the songs. It was inspiring to listen to the music and watch firsthand as one person's random outburst of a possible hook went from an idea to a full-fledged song that was recorded and put in the queue to become a future hit… within less than two hours!
Just because the team worked hard didn't mean there weren't moments of complete foolery! Lady Kayne broke away from recording to film a Party Team Quickie for her podcast...at 2:30 in the morning!
Determined to keep people on their toes and not let them get distracted or lose their steam, KTEK was in full boss mode, bouncing from engineer to producer and back again. He wore every hat in the business. He even jumped into the booth to put his sauce on a track that needs no explanation, Big Boss Shit!
The two-day event was so successful that it will NOT be the last time it happens! Some of the team members were so locked in that they stayed beyond the scheduled 48-hour session and continued to grind!
Where will this hard work lead? Stay tuned to find out!
