Locked In and Fully Loaded!
Life teaches us that when you do something new and it works, do that shit again!
The Grind Factory is all about stepping outside the box when it comes to the way we make music in the ATL. From a business model that rivals the biggest in the industry, to the way we produce, mix and master tracks, Indie artist from around the ATL, and beyond, travel far and wide to take advantage of the benefits The Grind Factory offers.
Unless it's a lock-in weekend.
The first lock-in was such a huge success that it went beyond the originally planned 48-hours and lasted for two more days! As a result, record-breaking nineteen tracks were written and recorded!
But the Grind doesn’t stop when the team leaves the building.
Grind Gang 24/7 is the motto.
Recently, Swavatar Jack was accompanied by Grind Factory team members on an overnight trip to Cleveland, Ohio where he was invited to participate in the Bar4Bar Battle League. For 20 hours, the team drove, round trip, but they weren’t just riding, they were grinding! Over 15 concept songs were conceived during the Riding Lock-In. The work put into that trip laid the foundation for their next challenge: a second lock-in.
The Grind Factory Lock-In Deuce started early in the day with Swavatar Jack and Its Munn writing to a new beat. In-house Grind Time Radio ATL show, Major Shenanigans, hosted by Lady Kayne and M.J., did an abbreviated show so that time and resources could be put towards prepping the studio and team for the next few days. By 11 PM, the grind machine was in full effect in both studios and not a team member was left waiting.
Multitasking was the theme of the night. If you had a song ready to be recorded, you and whoever else was on the track were in the booth. Artist set to be on a virgin track listened to looped tracks while writing their lyrics in preparation for their turn in the booth. As usual, Swavatar Jack, aka Swavatar Ike, played his role as the taskmaster, making sure everyone stayed on task; from writing their lyrics to making sure the artist was comfortable with what they prepared (or the lyrics he’d written for them). Then it was time to record. JayJerkin sat at the board to oversee recording and production.
Because of well-oiled gears, the machine ground out four original songs that were written and recorded in six hours, and man are they hot!
Eighteen hours into the first 24 hours are history…
What will the team accomplish next? Stay tuned to find out!